Duke Health Sector Advisory Council

Marion Everett Couch, MD, PhD, MBA

Marion brings a unique perspective to improving health care. Currently, Marion serves as CEO at Intovalue LLC, a company committed to helping employers and medical groups move towards paying for value in healthcare. Prior to this role, she was the Senior Vice President of Health Care Services and the Chief Medical Officer at Cambia Health Solutions which administers the Regence Blue Cross Blue Shield (BCBS) health insurance plans that span four states and serves 3.1 million members. She led medical strategy for all of Cambia and provided executive operational leadership for all the Regence BCBS plans.

Prior to this role, Marion was the Senior Medical Advisor (career) in the Office of the Administrator at the CMS in Washington, DC. She reported directly to the Administrator to work on policy creation, improvements in quality programs, and national coverage decisions. Marion was also involved in developing value-based payment models in the Center for Medicare and Medicaid Innovation (CMMI).

She began her career as a faculty member at Johns Hopkins Hospital. Marion has previously served as the Chair of the Board for a large academic medical group practice. She has been a physician executive in two large medical groups, the Chair of two surgical departments, Surgeon-in-Chief at an academic medical center, and President of two national professional medical societies. Marion is a trained surgeon who completed her residency training was at Johns Hopkins Hospital. Her MBA degree is from the Duke University Fuqua Business School. She is currently an Adjunct Professor in the Duke University School of Medicine.